"I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!! The name of the company is DONDA," Kanye wrote on the social networking site. "DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas. I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists, doctors, scientist,teachers. DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel."
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